Why choose custom framing?

Custom framing is more than just putting something in a frame. It is about protecting what matters, elevating how it is seen, and ensuring it lasts for decades.

At In Frame, every piece is crafted with care, with conservation in mind, and with a design that is made just for you.

What Makes Custom Framing Different?

Tailored Design – Every piece is styled to complement the artwork and suit your space.

  • Quality Materials – We use acid-free, UV-protective, and archival-grade materials as standard.

  • Craftsmanship – Each frame is handcrafted in our Waihi studio with precision and care.

  • Longevity – Designed to protect and present your artwork for 25 to 50 years.

Not All Frames Are Created Equal

Custom framing doesn’t have to be the entire frame. If you would feel more comfortable bringing in a pre-made frame, or an existing frame you would like to repurpose, we encourage you to do so. It is important to us that the artwork is mounted safely and securely. However, it pays to know the risks before choosing.

Ready made frames

  • Limited sizes

  • Lower quality materials

  • Mass produced

  • Short term display

  • Full of acids and glues, off gassing

Custom made frames

  • Made to fit your exact design

  • Conservation grade materials

  • Individually hand crafted

  • Created and mounted to last decades

  • Acid free materials

When custom framing is worth it

here’s when it really matters:

  • Artwork with emotional or financial value

  • Heirlooms, textiles, medals, or collectibles

  • Pieces for exhibitions or long-term display

  • When you want the framing to match your space or style

  • When preservation is important

If its meaningful, then is is worth framing well.

Built to last a life time

At In Frame, we build every frame with the expectation that it will hang on your wall for decades. That means precision joinery, archival materials, and finishes that stand the test of time.

It’s not just about beauty, it’s about protecting your piece for the long run.

Why choose In Frame?

Make it local, personal, and trustworthy:

  • Bespoke design service from a local professional

  • One-on-one consultations in a relaxed home studio

  • Framing designed with care, not rushed or off-the-shelf

  • Experience you can feel in the final result

If you’re ready to frame something properly—whether it’s for an exhibition or simply deserves to be treasured—custom framing is the best investment you can make.
Book an appointment to chat with us and see what’s possible.